Thought Leadership
Research Reports & Whitepapers
I recently worked with a cross-functional team on our inagural Global Autonomous Finance Benchmark report which surveyed over 1,600 Finance and IT professionals on the state of their finance function and technology architecture. I analyzed results from our independent research team and created content to support a multi-touch campaign.
Additional campaign assets
– Blog Post
– Industry eBooks
– Event Presentation
– Social graphics
– Video
Magazines
To provide an outlet for thought leadership content at the intersection of finance and technology, I write and edit a bi-annual magazine targeting Finance Leaders. The magazine was recently renamed from The Digital CFO to the CFO Futures Magazine to recognize the increasing technological maturity of CFOs and their teams. It’s been one of my favorite projects and fun to see how the magazine has evolved and grown while remaining a significant lead generator for our team.